VW's is running a new contest -- App My Ride -- for the best Apps for its projected in-car "infotainment" system, joining Ford's Sync and other initiatives to transform the horseless carriage into a CloudMobile.
With steadily-lengthening commutes, rapid population growth, thickening traffic and the mobile workforce in the US predicted to reach 120M by 2013 (source: IDC), it makes eminent marketing sense to build CloudCars. We lose billions of dollars in productivity alone (not to mention writhing in the toxic clutches of frustration, rage, and boredom) when we're jammed up on the road with nothing to do.
What does this do for a rat race rebellion? Not sure. What do you think?
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